I was the project lead fully responsible and in charge or revamping the E-commerce website to enhance conversions, have a stronger branding and conduct technical SEO. I spearheaded the project managing deadlines with a project manager software and collaborated with a third party web developer vendor. New website was optimized for E-commerce and SEO. Project was a success. Roughly 90% of sales came from organic reach with a CAC of $0. LTV and AOV increased significantly. Project was done utilizing Woocommerce/Wordpress, Google Analytics, up-sell and cross-sell campaigns, 3D models, and complex API CRM integrations. Sensitive information has been blurred out to respect NDA contracts.
